Privacy policy

LORENZO VARELLI · PRIVACY POLICY

Last updated: 21 August 2026

At LORENZO VARELLI, discretion is an essential part of the luxury experience. This Privacy Policy explains how personal information is collected, used, protected and shared when you visit our website, place an order or contact our Private Client Services team.

This policy applies to customers and visitors worldwide.

INFORMATION WE COLLECT

Depending on how you interact with our store, we may collect:

Your name and contact information.

Billing and shipping details.

Order information, purchase history and product preferences.

Payment-related information necessary to complete transactions.

Messages and information you provide when contacting Private Client Services.

Device information, browser details and website usage data.

Internet protocol addresses, approximate location information and security-related technical data.

Marketing preferences and cookie consent choices, where applicable.

We collect only information relevant to providing our services, operating our store and meeting applicable legal obligations.

HOW INFORMATION IS COLLECTED

Personal information may be collected when you:

Visit or browse our website.

Create an account or complete a purchase.

Provide delivery or billing information.

Contact our customer service team.

Subscribe to communications or request updates.

Interact with website features, cookies or similar technologies.

Information may also be received from payment providers, delivery partners, fraud-prevention services and other providers involved in fulfilling your order.

HOW WE USE PERSONAL INFORMATION

We use personal information to:

Process purchases and verify transactions.

Prepare and deliver orders.

Manage returns, exchanges and refunds.

Provide customer support and respond to enquiries.

Maintain customer accounts and purchase records.

Protect our website and prevent fraud.

Improve the shopping experience and website functionality.

Communicate important order and delivery updates.

Send marketing communications where you have consented or where otherwise permitted by applicable law.

Comply with legal, tax, accounting and regulatory obligations.

LEGAL BASES FOR PROCESSING

Where applicable data protection laws require a legal basis, we process personal information when:

Processing is necessary to fulfil a contract or take steps requested before entering into a contract.

Processing is necessary to comply with a legal obligation.

Processing supports legitimate interests, including fraud prevention, website security, customer service and business administration, provided those interests do not override your rights.

You have provided consent for a specific purpose, such as receiving marketing communications or using optional cookies.

Consent may be withdrawn at any time where processing depends on it.

PAYMENT INFORMATION

Payments are processed through approved payment providers and secure checkout services.

We receive information necessary to confirm payment, manage orders and prevent fraud. Full payment card details are handled by the applicable payment service provider in accordance with its own security and privacy obligations.

SHOPIFY AND SERVICE PROVIDERS

Our online store operates using Shopify infrastructure.

Personal information may be processed by trusted service providers involved in operating the store, including:

Shopify and website hosting providers.

Payment processors.

Delivery, logistics and fulfilment partners.

Customer service and communication providers.

Fraud-prevention and security services.

Professional advisers, where necessary.

Service providers receive information only to the extent reasonably necessary to perform their services or comply with legal requirements.

INTERNATIONAL DATA TRANSFERS

Because LORENZO VARELLI serves customers internationally, personal information may be processed or stored in countries other than the country where you live.

When international transfers are subject to applicable data protection requirements, appropriate safeguards will be used where required, including recognised adequacy arrangements, approved contractual protections or another lawful transfer mechanism.

COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to:

Maintain shopping basket and checkout functionality.

Remember preferences and account settings.

Protect the website and detect suspicious activity.

Understand how visitors use the store.

Support analytics, personalisation or advertising where applicable.

Essential cookies may be necessary for core website functionality.

Optional analytics, advertising or personalisation technologies should operate in accordance with applicable consent requirements and the choices available to you.

You may also manage certain cookies through your browser settings.

MARKETING COMMUNICATIONS

Where permitted, we may send communications about new arrivals, designer collections, private selections or relevant services.

You may unsubscribe from marketing communications at any time using the available unsubscribe option or by contacting Private Client Services through the Contact page on our website.

Unsubscribing from marketing does not prevent us from sending essential messages relating to your orders, payments, deliveries or customer service requests.

DATA RETENTION

Personal information is retained only for as long as reasonably necessary to:

Complete purchases and provide customer support.

Maintain appropriate business and transaction records.

Comply with applicable accounting, tax and legal obligations.

Resolve disputes and enforce agreements.

Protect against fraud and maintain security.

Retention periods depend on the nature of the information, the purpose of processing and applicable legal requirements.

YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have the right to:

Request access to the personal information held about you.

Correct inaccurate or incomplete information.

Request deletion of personal information.

Restrict or object to certain processing activities.

Request a portable copy of your information.

Withdraw consent where processing is based on consent.

Request information about how your personal data is used or disclosed.

Opt out of certain targeted advertising, data sharing or other processing where applicable law provides that right.

Submit a complaint to an appropriate data protection or privacy authority.

To exercise an available privacy right, contact our Private Client Services team through the Contact page on our website.

We may request reasonable information to verify your identity before processing a request.

REGIONAL PRIVACY RIGHTS

Customers in the European Union, European Economic Area and United Kingdom may benefit from rights provided under applicable data protection legislation.

Customers in California and other jurisdictions may have additional rights under applicable local privacy laws, including rights relating to access, deletion, correction, data sharing or targeted advertising.

Where local law provides stronger protection than this policy, the applicable mandatory legal protections will apply.

CHILDREN’S PRIVACY

Our website is not intended for children who are below the age required to make purchases independently under applicable law.

We do not knowingly collect personal information from children where doing so would be prohibited or would require parental consent.

DATA SECURITY

We use reasonable organisational and technical safeguards intended to protect personal information against unauthorised access, misuse, loss or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

THIRD-PARTY WEBSITES

Our store may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of external websites. We encourage you to review the applicable privacy notice before providing information to another organisation.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our services, applicable laws or operational practices.

The latest version will be published on our website with an updated revision date.

PRIVATE CLIENT SERVICES

For privacy enquiries, information requests or concerns relating to your personal data, contact our team through the Contact page on our website.

LORENZO VARELLI

Considered service. Considered privacy.